Arpa.

Content Strategist & Marketer

I turn complex ideas into content that ranks, resonates & grows brands.

I enjoy turning complex ideas into clear, engaging content that connects with readers while aligning with business objectives.

Let's work together → View case studies
✉ rinjumanrahaarpa90@gmail.com ✆ 01300869169 in / LinkedIn 📍 Bangladesh
Rinjuman Raha

About Me

Content that supports the whole business

I'm a Content Strategist and Marketer specializing in SEO blogs, website copy, LinkedIn content, and social media strategy. My work includes audience research, content strategy, technical SEO, website publishing, and brand communication. I've worked with design agencies and architecture firms to create content that strengthens online presence, builds brand awareness, and supports business growth.

What makes me different

Instead of only writing content, I contribute to the entire content workflow — from research and planning to SEO optimization, publishing, and distribution. My experience working closely with founders, marketers, designers, and clients has helped me understand how content supports broader business and marketing goals.

Career goal

Helping startups and growing businesses build authority through meaningful content, SEO, and brand storytelling.

What I Do

Services

End-to-end content — from research and planning to SEO, publishing and distribution.

SEO Blog Writing

Search-optimized articles that rank and educate.

Website Copywriting

Clear, on-brand copy for homepages and service pages.

LinkedIn Content Strategy

Company & founder content that builds authority.

Founder Personal Branding

Thought-leadership that positions founders as experts.

Content Marketing

Full-funnel content aligned to business goals.

Social Media Content

Consistent, engagement-focused social presence.

Technical SEO

Structure, internal links, meta and on-page fixes.

Content Publishing

Formatting and publishing content on the live site.

Keyword Research

Finding the terms your audience actually searches.

Content Planning

Calendars and roadmaps that keep output consistent.

Brand Messaging

A distinct, repeatable voice across every channel.

Content Editing

Polished, proofread, publish-ready writing.

Industries

Where I've worked

UI/UX & Digital Product Design Architecture & Construction SaaS & Technology Startup Ecosystem Digital Marketing

How I Work

My content workflow

A repeatable process that keeps quality and consistency high.

Research → Competitor Analysis → Keyword Research → Content Planning → Writing → Editing → SEO Optimization → Publishing → Content Distribution

Experience

Companies I've worked with

Ofspace Digital Agency

Content Strategist & Marketer
https://www.ofspace.co/ ↗
SEO Blog Writing Website Copywriting Founder LinkedIn Content Company LinkedIn Content Pinterest Management Technical SEO Blog Publishing Content Calendar Keyword Research Competitor Research

Opency Design Agency

Content Strategist & Marketer
https://opency.co/ ↗
Founder LinkedIn Company LinkedIn Dribbble Brand Positioning Website Copy Social Media Marketing Strategy Content Planning

xLine Architecture Limited

Client Success Executive
https://xlinearchitecture.co.uk ↗
Client Communication Project Coordination Enquiry Management Quotations & Invoicing Support Day-to-day Operations

Selected Work

Case studies

A closer look at how I supported three brands across content, SEO and brand positioning.

Case Study 01

Ofspace

UI/UX & Product Design Agency
Visit site ↗
My role: Content Writer & Content Marketer

About

Ofspace is a digital product design agency that helps startups and businesses design websites, mobile apps, SaaS products, and digital experiences, focusing on user-centered designs that support business growth.

The challenge

Ofspace wanted to strengthen its online presence through high-quality content — educating potential clients, improving search visibility, building authority in the design industry, and keeping a consistent brand presence across platforms.

What I did

Content WritingSEO-focused blog articles, website content, industry research, blog topic planning, editing & proofreading.
SEOKeyword research, optimized blog structure, internal linking, meta titles & descriptions, technical SEO improvements.
WebsitePublished and formatted blogs, updated website content, maintained content consistency.
LinkedInManaged the company page, wrote educational & storytelling posts, built content calendars.
Founder BrandingManaged the CEO's LinkedIn, wrote personal-branding & thought-leadership posts in a consistent voice.
PinterestManaged the profile, created boards, published design pins, optimized profile content.

Work samples

Company LinkedIn — Crewly launch post
Company LinkedIn — Crewly launch post
CEO LinkedIn — founder branding post
CEO LinkedIn — founder branding post
LinkedIn — PayFast fintech landing post
LinkedIn — PayFast fintech landing post
Pinterest — PriyoPay rebrand (before/after)
Pinterest — PriyoPay rebrand (before/after)
Pinterest — Quantix featured on Behance
Pinterest — Quantix featured on Behance
Company LinkedIn ↗ CEO LinkedIn ↗ Pinterest ↗ Blog — Enterprise Design Agencies ↗ Blog — Ofspace vs Other Agencies ↗ Blog — Cost to Design a SaaS App ↗
Case Study 02

Opency

Digital Product Design Agency
Visit site ↗
My role: Content Marketer & Strategist

About

Opency is a digital product design agency that helps SaaS startups and businesses design websites, landing pages, web apps, and mobile apps — creating user-centered products that improve experience and drive growth.

The challenge

As Opency refined its positioning as a Digital Product Design Agency, it needed a stronger, more consistent online presence — communicating expertise clearly, building credibility, strengthening founder branding, and showcasing design work across platforms.

What I did

Content MarketingBuilt strategies aligned to positioning, planned content for each channel, kept a consistent brand voice, researched competitors and trends.
LinkedIn MarketingManaged the company page, wrote educational & brand posts, planned calendars, highlighted projects and services.
Founder BrandingManaged the founder's LinkedIn, wrote thought-leadership aligned to their expertise and business goals.
Website & CopyRefined website copy, improved service-page messaging, contributed to homepage content and positioning.
DribbbleOptimized the profile, wrote project descriptions, improved portfolio presentation.
Brand PositioningSharpened how Opency communicates its expertise in digital product design for SaaS startups.

Work samples

Homepage hero copy — rewritten (after)
Homepage hero copy — rewritten (after)
Homepage hero copy — original (before)
Homepage hero copy — original (before)
"Why Choose" section — H1 & copy revised
"Why Choose" section — H1 & copy revised
"Why Startup Founders Choose Opency" section
"Why Startup Founders Choose Opency" section
Company LinkedIn — PREVO e-commerce post
Company LinkedIn — PREVO e-commerce post
Dribbble — Skylet travel booking copy
Dribbble — Skylet travel booking copy
Dribbble — Opency agency profile
Dribbble — Opency agency profile
Company LinkedIn ↗ Founder LinkedIn ↗
Engagement in progress — finished positioning & branding, ran trial posts; social, blog and SEO work ongoing.
Case Study 03

xLine Architecture

Architecture, Structural Engineering & Construction
Visit site ↗
My role: Client Success Executive

About

xLine Architecture Limited is a UK-based architecture and planning consultancy offering architectural design, planning applications, structural engineering, loft conversions, extensions, project management and building-regulation services across London. 500+ residential projects completed.

The challenge

A growing firm juggling multiple residential projects needed efficient client communication, organized project coordination, consistent enquiry management, and administrative support for quotations, invoicing and daily operations.

What I did

Client SuccessManaged client communication across platforms and supported clients from initial consultation through project completion.
CoordinationOrganized project coordination and kept enquiries consistent across channels.
OperationsStreamlined quotations, invoicing and day-to-day business operations.

Get In Touch

Let's build your content authority

Helping startups and growing businesses build authority through meaningful content, SEO and brand storytelling.